JAXlady

Notes from my talk to the Jacksonville Women’s Small Business Group: (Anything listed below is part of a service we offer. If you need help in any of these areas, please feel free to contact us!)

Awareness > Leads > Customers

Target Audience is Key! If you know who you are, You can figure out who they are!
Focus on What works when it comes to marketing (networking, parties, trade shows, podcasting, blogging, Vlogging, etc)

Branding spreads to many areas, some you might know some you might not:

Areas to improve branding by cost:
FREE

  • Email Marketing
  • Email Address (ex: Hello@jaxcomputerchic.com)
  • Email Signature (Auto Email Signature for bottom of every email you send should have name, phone, email address and website)

LOW

  • Domain, For Email Address and/or Website
  • menus (PDF or JPG to attach to an email or to have on your website)
  • MY promo Items
  • Email Marketing
  • Products
  • Contracts

HIGH

  • Business Cards
  • Brochures
  • letterhead
  • menus (paper)
  • Gift Cards
  • Promo Items
  • Posters
  • Vinyl Signage
  • Tablecloths

Seek out DIFFERENT Opportunities:

  • Trade Based Networking
  • Senior Centers
  • Center for the Blind
  • Become a Media Expert (Local radio and TV stations accept Experts on Air)

ADVERTISING
HIRE A PROFESSIONAL
Legitimate Businesses realize that logos, branding, graphic Design, websites should be done by professionals. I’m all for a bargain do it yourself, (For you Bargain Lovers: art of the bargain), but IT takes longer for someone to untangle my mess than it does to hire someone.

WEBSITE

CONTENT IS KING
What do you want your customers to feel when they see your logo or visit your website?

SEO
HIRE A PROFESSIONAL
Why spend time learning an ENTIRE INDUSTRY when you have a LIFE FULL not hand full learning and keeping up with your own?

If you do hire someone, HELP THEM. They can not help you unless you help them help you.

There was a movie that had the line, you can’t help yourself because yourself sucks, we’ll you can help yourself. YOU DONT SUCK! you got here, you got to this point! CONGRATULATIONS! THIS IS WHO YOU ARE!

SOCIAL MEIDA (FOCUS ON 2-3)
BRAND your social media (FB Profile should be your logo, and Cover photo should showcase something temporary or seasonal or a product or service or message) Also Customize the buttons below the cover photo.

LOGO
Think about the websites you LIKE using. Something that was easy to use and friendly and CLEAN. Nothing too busy. No Logo too busy.
http://speckyboy.com/2011/05/20/50-simple-yet-highly-effective-logo-designs/

INFOGRAPHICS (Click to Enlarge)

Color_Emotion_Guide22Who Owns What?