I was with a group of friends recently and one of the group mentioned a tv ad she had recently seen. As she described the ad another of our group said something like “that is stupid”. Even though everyone in the group agreed and This got me to thinking. Just because an ad is “Stupid” doesn’t mean its not effective. I, for one tend to remember stupid things rather than things that are normal or in the box. This is one of the reasons the show “America’s Funniest Home Videos” is in its 20th season. Upon merit, it is one of the most ridiculously boring shows. People falling, babies laughing and pets doing all sorts of tricks including talking. These clips are streamed for 22 min while the audience laughs and votes for their favorite clip. However, with all this said, It is one of the most successful shows on ABC. Why? People remember stupid. Now not everyone can use stupid to market themselves. But if you look hard enough, I’m sure you could find something that might work.