Jacksonville Magazine’s 904 Publication ran an article emphasizing the importance of having a mobile friendly website. They cite that mobile shoppers accounted for 17% of Cyber Monday Sales. (I was one of them!) That was a 50% increase from 2012… With over 60% of cell phone users looking up Websites on their phones, sites that are not optimized for a smaller screen are being left behind. Mobile usage of the internet is steadily rising and will continue to do so into 2014 and 2015.
Most business owners do not even give a second thought to a mobile site. Some owners have been told they would have to pay double just to get a mobile site built. While that can be true for some sites, for others, it can be as easy as 1.2.3!
1. Mobile Compatibility and Mobile Optimization are not two phrases you want to hear. This means you will probably have to have a separate site built for your website in order to allow mobile users a better experience. Sometimes this can be done very inexpensively. Example: Check out this site on your desktop and on your phone. Two experiences, One site. http://patelbeachesorthodontics.com/ This optimization cost around $400.
2. Responsive Web Design is what you do want to hear from your web designer if you are thinking of creating a new site or redesigning or refreshing your current look. (See this post about Branding) This means that your site will automatically adjust based on the size of screen that the viewer is using. This makes a great experience for anyone using not only a smart phone, but a tablet as well. All of Jax Computer Chic’s Sites are Responsive in nature from the beginning!
3. Should I do this? YES YES YES YES. Did I mention YES? When creating a mobile site, being cute is less important than it is when you create a Desktop site. Info trumps being clever. People who use mobile want to know where to order, where you are located, your hours, your phone number (and for heaven sakes, please make it a link I can touch to call!), and a way to email you (via a form).
>> If you site is over 3 years old and you have not updated the design or the platform you are using, chances are your site is outdated and could be doing MORE for you than it is currently! When redesigning, consider Responsive design. Responsive = One and Done!