Respectfully stolen from Seth Godin :

Most people don’t care enough to make a difference.

Most people aren’t going to buy that new thing I’m selling.

Most people are afraid to take action.

Most people are too self-involved to do the generous work I’m hoping for.

Most people think they can’t afford it.

Most people won’t talk about it.

Most people aren’t going to read what I wrote.

Fortunately, I’m not most people. Neither are my best customers.

If you are reading this, print it out and get $5 off your next appointment!