Respectfully stolen from Seth Godin :
Most people don’t care enough to make a difference.
Most people aren’t going to buy that new thing I’m selling.
Most people are afraid to take action.
Most people are too self-involved to do the generous work I’m hoping for.
Most people think they can’t afford it.
Most people won’t talk about it.
Most people aren’t going to read what I wrote.
Fortunately, I’m not most people. Neither are my best customers.
If you are reading this, print it out and get $5 off your next appointment!